Simona Tsukanova, content creator
simona tsukanova · content creator · nyc(about me)
Hi, I am Sima
I am a Marketing student at Fordham University with a passion for creativity, branding, and digital culture.
I’m drawn to the intersection of strategy and storytelling, exploring how ideas become memorable brands, meaningful content, and experiences that connect with people.
move your cursor to doodle on me ✎
(work) · line 01
work
read it like a book: left to right, then back to the start of the next line.
Ivy Owl Education
content creator · 2025 – now · new york
Created and managed short-form social media content by combining audience insights, trend research, creative storytelling, and performance analysis to build engaging content and strengthen the brand’s digital presence.
I start by understanding what the audience wants, then analyze trends, behaviors, and conversations to identify relevant content opportunities.
process · 01
▶watch the reel ↗
I turn insights into a strategic content plan, balancing creative ideas with clear goals and deciding what, when, and how to post.
process · 02
▶watch the reel ↗
I film and edit with one principle in mind: creativity doesn’t need complexity. Simple concepts, strong visuals, and thoughtful execution can make content stand out.
process · 03
▶watch the reel ↗
I track views, engagement, and audience response to understand what works and improve future content.
process · 04
▶watch the reel ↗
need complexity.
Embassy of Delicious Food
Посольство Вкусной Еды
marketing intern · summers ’24 & ’25 · orel, russia
Supported the marketing and rebranding of a pastry company by researching promotional opportunities, developing social media ideas, and helping shape a stronger visual identity and brand presence.
I researched the market, competitors, and consumer preferences to understand what makes a pastry brand visually appealing, memorable, and worth choosing.
process · 01
▶watch the reel ↗
I transformed research into campaign ideas, planning social media content that combined strategic thinking with the visual and emotional appeal of food.
process · 02
▶watch the reel ↗
I helped translate the new direction into social media content and promotional ideas, creating a more consistent connection between the product and its brand identity.
process · 03
▶watch the reel ↗
memorable, worth
choosing.
On camera
building my own brand, one post at a time
Alongside client work, I’m building my own social media presence. My feed is where I experiment: styling, shooting and editing my own content, testing new formats, and learning what makes people stop, watch, and come back.
follow along ↗ @simatsukanovaaa
A feed with a clear point of view: fashion, beauty and moments from my life in New York, told through simple concepts and strong visuals.
my brand · 01
Being on both sides of the camera teaches me how content feels to the viewer. Every post is a small test, and what I learn goes straight back into the brands I work with.
my brand · 02
progress.
more work soon. next up, her own projects.
(projects) · line 04
projects
my own ideas, pitches and experiments. each one gets a spread in this little book, and more are on the way.
If I were Eadem’s marketing manager
A marketing proposal for Eadem, skincare made for melanin-rich skin. Three ideas built around moments people want to share: an intimate fall brunch, a New York newsstand pop-up, and the #EademSelfie UGC trend.
Lipstick bricks
One real street photo, made surreal with AI: the brick wall behind me turns into rows of lipsticks that twist out in a wave. Keep scrolling and it plays, frame by frame.
project 03
is in the works.
(resume) · line 05
resume
keep scrolling and it prints. one page, everything that matters.
ready · scroll to print
1 page
marketing · content · research
fordham gabelli
class of 2028
speaks
russian · english · french
(contact) · the last line
say hi
for collabs, content, internships, or just a good idea. i answer every message.
simona
sc: rafsimonzzss nyc
26′
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